爱华网市场营销专业英语词汇表
需要:need欲望want
需求:demand产品:product
关系营销:relationshipmarketing营销网:marketing network
生产观念:the productionconcept产品观念:the product concept
相关群体:referencegroup购买者角色:buying role
购买行为:buyingbehavior认知需求:problem recognition
搜集信息:informationsearch组织者市场:orqanization market
派生需求:deriveddemand缺乏弹性:inelastic demand
品牌策略:brandstrategy制造商品牌:manufactures brand
定价策略:pricingstrategie现金折扣:cash discount
数量折扣:quantitydiscount功能折扣:functional discount
季节折扣:seasonaldiscount新产品定价:new product pricing
产品组合定价:product-mixpricing分销渠道:distribution channel
密集分销渠道:intensivedistribution选择性分销:selective distribution
独家分销:exclusivedistribution中间商品牌:intermediaries brand
批发商:whoksaler零售商:retailer
百货公司:departmentstore超市:supermarket
便利店:conveniencestore折扣店:discount store
促销组合:promotionmix交流信息:communicating information
人员销售:personaloselling广告策略advertising strateqie
公共关系publicrelation营销调研:marketing research
产品策略:productstrategie产品组合:productmix
营销观念:the marketingconcept消费者市场consumer market
顾客满意:customersatisfaction顾客总价值:total customervalue
顾客总成本:total customervalue营销环境:marketing environment
营销信息系统:marketing information syste
市场细分策略:market segmentationstartegie
目标市场策略:market tagetingstrategie
市场定位策略market positioningstrategie
产品市场寿命周期;the product lifecycle
销售观念:the selling/salesconcept
社会营销观念:the societal marketingconcept
宏观营销环境:macro-marketingenvironment
消费者行为模式:model of consumerbehavior
价值,成本和满意:value,cost,andsatisfaction
交换和交易exchange andtransaction
营销者和预期顾客 :marketers andprospect
市场营销观念:marketing management philosophy
