转载 谁是这个世界的印花女王？MaryKatrantzou独家采访 玛雅论玛maya作品转载

“

一直以来

”

在Lady聊聊看来MaryKatrantzou只不过是众多出色设计师当中的一个。

- Mary Katrantzou-

独家采访视频请在链接收看

还原真实的印花女王

做印花、英国人、成功，知名度很高这就是我在被点醒之前给她贴的标签。

▽MaryKatrantzou 2015ss

这些都没错，只是作为Fashionista的我想浅了。

▽MaryKatrantzou设计的连衣裙

“

如果

”

没去Net-a-Porter这个派对，没有做这个采访，我的肤浅将会一直进行下去。

- NET-A-PORTER派对-

精彩呈现

▽现场

▽秀场

“

但世事难料

”

各种际遇慢慢改变着自己和人生。来玩儿了自然会多接触她，MaryKatrantzou设计师。

-时尚博主与国际设计师-

慢慢的认识一个人

▽遇见

▽相谈甚欢

▽精彩一瞬

▽派对见了许多人，自然也都会聊起她。

▽不要吝惜我们的赞美，对吗？

作为优酷时尚特约博主采访过，才让我知道其实这些年，所有人都在不停的被她最初的理念改变着。

-YOUKU时尚与Lady聊聊的完美合作-

为您呈现真实的设计师

▽采访前

▽在她所住套房里的采访镜头，一气呵成

我没有太多思考时间，但即便是一个镜头，一屋子的老外，用着非母语的英文发问，思考着她回答的同时。。。

▽焦点

还是止不住的佩服，原来是被你所改变的。。。

▽合作愉快

“

Why？

”

可曾想过市面上为什么这么多印花，国外做完国内做？

你抄他来，他抄我，便宜的几十块而贵的要上万？

▽MaryKatrantzou历年设计的服装

人们敢把花花绿绿穿上身不仅是改革开放的功劳，设计师梦想出的色彩是一切的起源。

Mary Katrantzou这个在美国研习建筑，后来转战英国学习面料设计的女人，在10年前就开始了她的印花梦。

她用脑子里的意向，把印花print在裙子衣服上。是她种下了让女人穿上印花的因果。

▽明星身着Mary Katrantzou设计的裙装

▽MaryKatrantzou forTOPSHOP

所以，你今天的一个习惯和顺手买下了不知谁家的印花，早在10年前，有人已经开始影响众多的设计师和市场潮流了。

Lady聊聊就此打住，请你从独家视频中找寻自己的答案吧！

▽观看视频

http://v.youku.com/v_show/id_XODUwODY3MTk2.html

在此特别❤感谢Cindy，根据我们的采访原片，把和Mary的对话还原成英文原型，便于传播。

▲Mary：MaryKatrantzou

▲LL：LadyLiaoliao

LL: How was last night

Mary: It was such a wonderful event I think. We decided tocome herewith Net-a-Porter, they are the biggest distributor in terms ofonlineplatform here in Asia, so it made sense to do a event thathas show casing thecollection, creating a runway show, it alsoallow the guests to look at thedetails of the collection, and havethe opportunity to meet them. So yeah, itwas a really funnight.

Mary: did you have a good time

LL: of course. Lots of Champaign and snacks is what Ilike

Mary: it always helps the party

LL: it always makes people feel happy andrelax.

LL: I know I can find your design and clothe in Lane Crawford orJoyce, why you choose Net-a-Porter as the online platform thistime?

Mary: In BJ, we are stocked at Lane Crawford, and Joyce and MariaLuisa. It’s great to have that presence, because it has to do withthe real presence that your customer can go in and experience theproduct. But interms of our online distribution, it’s such so vast,and actually the Asian consumerbase is our biggest consumer basewithin Net-a-Porter, so it was so importantto do an event with aplatform that our biggest consumer is actually Asian, andwithonline commerce, we are just now started to ship to Asia, weshipped toSingapore, we shipped to Seoul, but we don’t ship to BJ,but Net-a-Porter doesthat for us. So they are one of our mostimportant partners. Having that support and being able to do anevent that showcases your work at such a level,you can’t really sayno to. So we are really happy to do it with Net-a-Porter. Theystageeverything so professionally and the execution I think is soperfect. So yeah, we love coming here withNet-a-Porter

LL: I was really expecting to see your Designs on Net-a-Porter.Meand my assistance Sheila, she really loves shopping online, so it’sgoing tobe very popular in china we believe, especially in BJ, SHthe major cities.

Mary :Yeah, when you find a platform that showcases your work onall different levels, and it’s a very diverse offering, that’sreally whatyou want, that’s really what any brand want from theirpartners at wholesalelevel, at online level, you have to have theentire collection represented, andNet-a-Porter does that sowell.

LL: can you tell us something about yourself, I know you are aGreek, and you studied in American and started up your own brand inEngland.Is there anything behind this tremendouschange?

Mary: I think you know I did start as in architecture, andthen Itransitioned into textile design then into fashion, then ontobuilding myown business, my own brand. And I think within thattransition I found out somany elements about my work and what makesmy work distinctive and to me it becamea medium to allow women towear pieces that are really special and desirable atthe same time,and timeless and also unique. I started with digital printing,itwas about allowing women to wear any filtered beauty you can findwithindesign, and wear it in a very confident and powerful way, andnow it’s evolvedinto texture and form and shape and to a much morediverse universe. But at thesame time, I think that is veryspecific, I am inspired by design, I aminspired by art, inspired bywhat you want to see around yourself, and surroundyourself with.And I allow those elements to influence my design process andthepiece. There’s always a theme in my work, from perfume bottles tointeriorsto objects of art, to symbolism. As abstract and asspecific as it is, I thinkit means to have a narrative, and I thinkwomen want to buy into narrative, atleast our womendo.

LL: yeah always buy in narrative. I am a writer, I writeaboutfashion, I always influence my followers with narratives, it’svery importantfor a brand to last so long time.

Mary: I think it’s important for brand recognition, you haveso manyoptions, and women today I think want to find something that feelsespeciallydesign for them. I think it’ssoimportant; a lot of things in my collections unite differentplaces. I did a collectionon postage towns, obsolete bungalows, butit was from far farmland places likechina, Canada, south Africa, somany different places, but at the end when youare wearing it, it’ssaying something every different about yourself. Same withourresort collection, it was really based on the idea of the alphabet,it’sway we communicate in all languages, but at the same time, fromthat came thebirth of a clutch bag in the shape of a letter, andthat at the end to me is aproduct, it’s part of what you understandin shape and form, but it’s alsowearable, so I think there’sdefinitely something in my work now that connectsdifferentreferences at a very international level but makes it very specialtoa person buying, and I think the person buying with definitelyfeel when theysee a dress or any garment that it’s meant forthem.

LL: we all know you are one of the very successfuldesigners,especially for floral print and digital print. so isthere any differentnarrative from others?

Mary: I think you know everyone working with print worksin a verydistinct way, for me it was never about print, it was always aboutperception;it was about allowing women to wear a print that they’venever seen before. Mywork I think the distinction is that it’s notgeometric, or floral or traditionallythat way, it’s a bit braverand a bit more unique in its conception, and Ithink it’s the way Iwork. I like looking at references that you haven’t seenbefore orbeing able to design a collection with a newest to it? I thinkit’shard to find these days something that feels new, and in verycollection that’swhat I try to say. So for me it’s not about print,it’s that print when Istarted that became a medium that cantranslate what I had in my mind intoclothe. Now I’ve actuallystepped away from prints, which was a reallystrategic decision,because I think print now is everywhere. I am so happy thatI’vehelped made print so easy for women to dress in, but now on alllevelsfrom luxury to high street it saturated the market, so now Ifeel the need toactually move away, and I think sometimes youquestion those decisions becauseit’s a brave decision when it’sdoing so well for you, but you have to move on,evolve yoursignature, evolve your offering, evolve your brand, and tomethathappened naturally through looking at structure, and texture.The collectionyou saw yesterday was all about embroidery, lace andbouquets. All the textileswe created are entirely our own, and alsoelevate the brand to a differentlevel.

LL: Yeah I am very looking forward to see the diversity inyourdesign. Are all your designs on Net-a-Porter or, you pick or theybuy somethingspecially for Net-a-Porter?

Mary: They do their edits and it’s entirely curate byNet-a-Porter,they have an incredibly talented buying team whounderstand their markets sowell and represent us as a brand sowell. So they buy from the collection, nowthey buy four seasons ayear, and we are about to launch our pre-fallcollection now when wego back to London, and sometimes we offer them exclusivepiecesbecause I think it creates a point of difference to our otherwholesaleaccounts or to what we sell online on our website. So youknow you have todifferentiate as much as you can, and I think asmuch as your resources in timeallows you to, it’s great to doexclusives because it makes all more specialtothem.

LL: Net-a-Porter provides different choice and options forthecustomers. Sounds very positive for the market.

Mary: they have a great offering, I think it’s down to thatyou needfor every brand to be able to represent on all levels of theirdesign.We have the highly embellished pieces that are on a couturelevel that younever be able to mass produce but it filters throughdifferent categories froma day shirt in cotton, or a simple skirtthat you can buy at entry price pointlevel, especially becauseprint is so democratic in that way so it allows us todo that. We dothat within our own collection, and we also do it withourcollaboration with Adidas because you almost create a secondworld that can sitalong side of your own, and reach a differentdemographic.

LL: That’s fantastic, I really really looking forward tosee all ofyour good designs. I will personally buy it I cansee.

Mary: I hope so

LL: Nice to meet you and so welcome to China, the thirdtime you arehere we could have lunch or dinner to continue ourpleasantconversation.

Mary: 100% !Just give me 6 month and we will be back.6month is likea season and it will go by in no time. We really want to spendmoretime in BJ, there’s such an energy and you can meet so manyinterestingpeople and we haven’t really had the time to explore soI think another visit isdue very soon.

-图片源自网络水印图片由Lady聊聊团队拍摄欢迎转载请注明出处-

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